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Content is King in the Virtual World
Lisa Bennett
In the sometimes faceless world of Virtual Meetings, don't lose sight of what is important to your customer. Sometimes without visual clues to give us feedback, we can unintentionally deliver a message which is unclear to the recipient. In the same way, we would curate clear, specific content for our face to face events, we should pay careful attention to the content being delivered in the virtual world. Without the focus on content, we will quickly lose participants from our sessions. So while regular communication is important, the right content is critical.
Is the future Virtual?
Lisa Bennett
In these unprecedented times, it is inevitable we consider the future and what it means to our relationships, both business and personal. Having been in the marketing communications industry for nearly a quarter of a century, I have seen disruption created by technology, environmental impact and now a global pandemic. The recent crisis has of course halted face to face meetings and gatherings, with organisations turning to Virtual environments to provide content and connections usually held for their Customer Meetings, including virtual exhibitions, workshops and keynote sessions. I know Virtual and Hybrid event technology is not new, but the adoption for many companies has been slow. One reason is that fundamentally, human beings are social creatures. We need…