An exciting and engaging customer conference
THE CHALLENGE
This retail software solutions provider needed to re-vamp their traditional customer event to create a programme which was a suitable product showcase to interest their current customers and select prospects in an engaging and informative way.
THE SOLUTION
A strong identity was created for the campaign, a series of branded communications were sent out to customers in the lead up to two events - one in the US and one in Europe (the two key markets).
The on site delegate experience was centred around product demo based innovation zones allowing the opportunity to showcase product in live demo settings and allowing for meaningful discussions to take place with small groups throughout the events.
A full social programme allowed for networking opportunities while incredible industry keynote speakers and an energetic MC kept the main plenary sessions interesting, interactive and memorable.
As a forward thinking solutions provider, it was important to the client to embrace technology led solutions of delivering content to their audience so a mix of VR and mixed reality technology was used to support delivery in industry specific breakout sessions running alongside the other activities.
The event brand identity was re enforced throughout the campaign so now sits as a stand alone recognised series of events within the clients customer base.
THE RESULT
The client received outstanding feedback from the event attendees and with the use of the web based communication tool, were able to track true ROI from customers and prospects whose attendance had translated into real business. With one sale attributed to the attendance at the event and another looking close to completion in the months following. A new company hire has been added to the team, to manage the programme due to its success and on-going growth and interest.
THE FEEDBACK
Outstanding event delivery and exceptional on site experience were among the comments cited by attendees. Our client has kindly confirmed that the un-swaying commitment and support from the EngineHouse team has significantly contributed to the programmes success and we will continue to work together to move the programme forward in future years.