The EngineHouse Process
We deliver superb global experiences, integrated with all other marketing media to ensure powerful content delivery.
With customer service at the heart of our business, we provide a straight forward approach from strategy planning through to single component delivery across a variety of live and virtual event formats.
Strategy & Planning
Ensuring your event strategy (whatever the delivery method) is in line with your overarching marketing strategy, will provide your event activity with clear goals and objectives and support a true return on investment and business objectives.
Events can be expensive to run, so it is important to set and monitor budgets carefully throughout the project life-cycle. Without experienced management, costs can spiral out of control.
Content & Creative Development
Creating powerful storytelling content that delivers your message directly to the audience is the heart and soul of any event. Now more than ever, with the focus on Virtual event delivery, value-added content which is innovative, thought-provoking, and timely is the lifeblood of your event.
Develop a compelling communication campaign to excite and inform the audience, driving attendance, and providing a platform for delegate management. Use all the tools in your tool kit to drive engagement. Consistent and impact-full communication will get your audience excited and ready to join your event.
One of the biggest hurdles for any marketing team, is ensuring they have the right resource in place to manage the event project. Often spanning across multi-media and multi-stakeholder levels, investment in an experienced project manager could just be the best investment you make. An exceptional project manager will ensure seamless, on time and on budget, execution of your event.
Measurement & Analysis
No event should be planned until clear objectives and expected return has been agreed. Throughout the project life, these should be reviewed and monitored to keep the project on track. At the end of the project, feedback and analysis should be employed to measure the success of the event, ROI and ROO and matching it to the wider business goals.